Aug 26: Reinforcing its commitment to building honest, clean-label food brands for Indian households, SunBridge Consumers announced a campaign collaboration with actor Mira Kapoor across its four flagship brands - Frooney, LifeJoy, KidZola and AlphaKid. The collaboration marks one of the most comprehensive integrated brand partnerships in SunBridge Consumers' portfolio to date.

As part of the collaboration, Mira Kapoor will be the brand protagonist in a series of digital campaign films set in everyday family moments - from a light-hearted quiz with her child over a jar of Frooney to conversations with friends and family about ingredients in ketchup, cooking oil and milk mixes. Rather than a conventional endorsement format, the films draw on Kapoor's own voice as a parent on why she reads ingredient labels closely and what she looks for in everyday food and nutrition products for her family.

The collaboration spans SunBridge Consumers' portfolio, which includes Frooney, a real fruit jam sweetened only with honey; LifeJoy Tomato Ketchup, made with real tomatoes and sweetened with jaggery in place of refined sugar; KidZola, a low-absorption cooking oil for kids powered by KidZorb™ Technology; and AlphaKid, a nutraceutical milk mix made with natural ingredients that supports growth, immunity and cognitive development in children.

Speaking on the collaboration, Anuj Agarwal, Founder & Chairman, SunBridge Group, said,

 "At SunBridge Consumers, we are focused on building brands around honest, transparent ingredients that families can trust. With Mira bringing the same instinct as a parent, this collaboration enables a real conversation with Indian mothers about what goes into everyday staples like jam, ketchup, cooking oil and milk mixes. We also hope to encourage parents to look beyond the front of the pack, read labels carefully and make more informed, educated choices for their families."