New Delhi, 16^th October: SUVI, an emerging sportswear, athleisure and lifestyle brand, has announced Indian Cricketer, Suryansh Shedge, as its brand ambassador, marking a significant milestone in the brand’s journey to build a contemporary sports and lifestyle identity for the next generation.     

A batting and bowling all-rounder, Suryansh has risen through Mumbai’s domestic cricket system to represent the country at the international level, while also featuring for Mumbai Cricket Association, India A and Punjab Kings at various levels. Having come through the ranks in 2024-25, the 23-year-old has proven himself at the IPL and international level through consistent performances with both the bat and ball, with each opportunity adding to his experience and development as a professional cricketer.    

Commenting on the association, Suryansh Shedge, Brand Ambassador, SUVI, said, “I’m excited to partner with SUVI. I believe what you wear should feel as good as it looks, and SUVI brings that balance of comfort, style, and versatility. Looking forward to this journey together and being part of the SUVI family.”

The association brings together an emerging sporting talent and a young brand united by a shared passion for sport, ambition and self-expression. As the face of SUVI, Suryansh will represent the brand across relevant marketing campaigns, brand communications and initiatives. The partnership will also extend beyond traditional brand endorsement, with SUVI and Suryansh set to co-curate an exclusive upcoming collection that will bring forth his own sporting perspective and culture into the brand’s product development and creative direction

Launched in March 2025, SUVI made its entry into the sporting ecosystem through its first major project as the official fan merchandise partner of Punjab Kings. Building on this foundation, the brand is developing a wider offering across athleisure, tracksuits, varsity jackets, graphic T-shirts, caps and sports-inspired merchandise available across all its online stores and various online marketplaces

At the heart of SUVI is its philosophy, ‘Perform Without Limit’, which encourages individuals to embrace an active lifestyle, pursue their ambitions and express their passion for sport. The brand’s vision, however, extends beyond performance apparel. SUVI aims to connect athletes, fitness enthusiasts and sports fans through a shared sporting culture, recognising that sport is shaped as much by the energy of supporters and communities as by the performances on the field.

“We are delighted to have Suryansh on board with SUVI as the face of the brand. As a young athlete, we feel his energy and passion resonate strongly with SUVI’s own journey as a young, growing brand. At SUVI, we’ve always believed that sport is about more than just performance. Some of the strongest sporting cultures in the world are built by fans, by the energy in the stands, and by the passion people have for the game and it is that we aim to embody at SUVI.” Said Janhavi Mahajan, Director - Operations, SUVI. 

Founded by Mr. Sachin Mahajan, SUVI’s emergence is backed by the 40+ years of sporting legacy owing to its parent company, Wintex. Wintex is an established rugby ball manufacturer and exporter that supplies products to international sporting brands, including Steeden, Sherrin and Adidas. Wintex also supports the development of sport through its association with the Rugby Premier League and as the official equipment partner for Indian Rugby Football Union. 

By combining this established industry experience with a youth-focused outlook, SUVI is positioning itself at the intersection of performance, fashion, fandom and lifestyle. The appointment of Suryansh Shedge marks the next phase of this journey, as the first step towards strengthening the brand’s connection with emerging sporting talent while laying the groundwork for future collaborations and product innovation across multiple sporting disciplines.